This emphasis on quality and enjoyment continues to unfold through the collection on offer at Lineage. While Ashley Ardrey introduced many international labels to its customers over the years, at Lineage the range has been distilled down - seeking to help customers make sense of the noisy abundance of contemporary fashion. Lineage offers a selection built around several core labels, each with a unique history. These are long standing brands whose staying power is dictated by a commitment to quality and innovation. Lineage also sees an expansion of the range to include a small selection of other fashion objects, allowing customers to visualise combinations of a look’s elements. Celebrating a holistic approach to dressing up, Lineage presents a curated selection of garments, publications, jewellery, and other fashion accessories in addition to its range of footwear and bags.

Beyond the gratification of beautiful fashion objects, there is a depth of knowledge and sensitivity to nuance which underlies the selection. Quality, construction, and fit are all considerations alongside design and aesthetics, and instore this extends to consideration of how the subtleties of each item cater to varying bodies, postures, and garments. Labels and objects are only the beginning of the story, and Lineage builds on the quality of its range with the guidance available instore. With emphasis on addressing individual needs - such as building on and maximising a customer’s existing wardrobe – the Lineage team’s extensive understanding of fabrics and materials, construction, and wear are a type of knowledge they hope to share and pass on, beginning with their customers.